lovepages

Privacy notice at a glance

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Privacy notice

Last updated: 6. Oktober 2026

This notice explains what data we process when you visit lovepages.app, order a page or are shown on a page. Questions at any time to hello@lovepages.app.

1. Who we are

HP Capital GmbH
Mayrwiesstraße 11, 5300 Hallwang, Austria
Company register (Firmenbuch): FN 631120 v, Landesgericht Salzburg
Management: Paul Hagler, Philipp Habring
Email for data protection matters: hello@lovepages.app

We have not appointed a data protection officer because we are not required to.

2. The key points in brief

3. Who is responsible for what

4. Visiting the website

When you open a page on lovepages.app, our server processes technically necessary data:

Purpose: secure and stable operation, defence against attacks; for the counters: improving the order process and our ads. Legal basis: our legitimate interest (Art. 6(1)(f) GDPR).

We serve fonts and scripts from our own server. A normal visit does not contact any third-party server. The only exception is if you consent to ad measurement (section 4.1).

4.1 Ad measurement with the Meta Pixel (only with your consent)

Whether the notice window for ad measurement appears depends on whether we are currently using ad measurement. If it does not appear, nothing described in this section happens. If it does appear: until you have chosen, and if you choose “Decline”, no Meta service is loaded, nothing goes to Meta and we set no cookie. Declining has no disadvantages; you can order just the same.

If you come to us via an ad, the address contains a click identifier from Meta (fbclid). We read it only on the page where you arrive. We do not pass it on through links on our pages, do not store it while you have not chosen, and do not send it to Meta. If you choose “Decline” (or nothing), nothing further happens with it.

If you choose “Accept”, we load the Meta Pixel of Meta Platforms Ireland Limited, Ireland (“Meta”) on the start page, the order page and the legal pages. The pixel runs in its own invisible area of the page. It never runs on customer pages (that is, never on a finished lovepage), nor on the demo pages, in the management area, or on the pages for reporting and withdrawal.

5. When you order a lovepage

5.1 Your details, photos and the preview (draft)

In the form you enter: type of page, form of address, tone, language, your name, the name of the person, optionally a pet name, how you met, what you like about them, an inside joke, a date suggestion, a “together since” date, design and online period. You also upload 7 to 19 photos. A first name is enough.

Legal basis: for storing the draft and creating the preview: steps prior to entering into a contract at your request (Art. 6(1)(b) GDPR); for the checksum, our legitimate interest in protecting the service (point (f)). If your details reveal something about your sex life or sexual orientation – for example, whom you love –, we process them on the basis of your explicit consent, which you give before the preview (Art. 9(2)(a) GDPR). You can withdraw it at any time by deleting the draft or, later, the page.

5.2 Purchase

At checkout you enter your email address and confirm the points listed there. We store your consents with the time and version of the wording so that we can prove them (Art. 6(1)(b), (c) and (f) GDPR).

You may order from the age of 14.

5.3 Payment via Paddle

The seller and contractual partner for the payment is Paddle.com Market Limited, 30 Old Bailey, London EC4M 7AU, United Kingdom. When you click the order button, we load Paddle’s payment window and pass Paddle your email address, the price you chose and the number of your order. You enter payment details (card, PayPal, etc.) only with Paddle; we never see them.

Paddle processes your data under its own responsibility (payment, fraud prevention, taxes, invoice). In doing so, Paddle sets a technically necessary cookie from a protection service and loads its own auxiliary services within its window. Paddle’s privacy policy applies: https://www.paddle.com/legal/privacy

From Paddle we receive back: the transaction number, amount and currency, and later notifications about refunds or chargebacks. Paddle also reports to us the country of your billing address. We use it only to check, before a domain is bought or extended, whether we may sell to that country, and we delete it after 30 days (section 5.8). Legal basis: contract (Art. 6(1)(b) GDPR); for the country of your billing address, our legal obligation to comply with sanctions rules and our legitimate interest in doing so (Art. 6(1)(c) and (f) GDPR). For the United Kingdom, there is an adequacy decision of the European Commission (Art. 45 GDPR).

5.4 Texts written by artificial intelligence

The texts of your page are written by a language model (Claude by Anthropic) – already for the preview, so before you pay, and also if you do not buy in the end. For this we transmit only these details: language, type of page, form of address, tone and your answers on how you met, “what I like” and inside joke. For the “For couples” page, the details are different (see below).

For the transfer to the USA, the European Commission’s standard contractual clauses apply (Art. 46(2)(c) GDPR), see section 11.

5.5 Emails about your order

We send you an order confirmation with your private manage link and an email with the link to your finished page; also, where necessary, messages about a block, your withdrawal or a new manage link. No open or click tracking.

Reminders before the end: 14 and 3 days before your page ends (for a domain you bought from us, 30 and 7 days before it expires, see section 5.8) we remind you by email and tell you the prices for extending. Because the email contains an offer, it is advertising for our own, similar service. We base it on our legitimate interest in pointing out the extension to you as a customer (Art. 6(1)(f) GDPR; § 174(4) Austrian Telecommunications Act 2021). You can object at any time, free of charge (Art. 21 GDPR): with “Unsubscribe from reminders” on your manage page. You will then receive no more reminders. We do not use your email address for any other advertising.

Sending is handled by Postmark (AC PM LLC, 1 N Dearborn Street, Suite 500, Chicago, IL 60602, USA) on our behalf. By its own account, Postmark stores the content and delivery data of each email for 45 days. On our server we keep sent emails for 30 days.

Legal basis: contract (Art. 6(1)(b) GDPR). Postmark is certified under the EU-US Data Privacy Framework (Art. 45 GDPR).

Keep the manage link safe and do not pass it on. Anyone who has it can edit and delete your page. It is also in your browser history.

5.6 Connecting your own domain

If you already have your own domain, you can connect it to your page via your manage link. The following then also applies:

Legal basis: contract (Art. 6(1)(b) GDPR). Retention: as for your page.

5.7 Check before activation

Before your page goes online and whenever you change its texts, our system automatically checks the names, the text details you entered and the texts of the page against fixed patterns (for example phone numbers, addresses, threats). Purpose: to protect the person the page is for and third parties from exposure, harassment and crimes, and to fulfil our obligations as a hosting service. Legal basis: our legitimate interest and that of the person shown (Art. 6(1)(f) GDPR), and the performance of our contract with you, which excludes such content (Art. 6(1)(b) GDPR). The check runs on our server.

If the check finds something, your page is only put on hold, not deleted: a person from our team decides whether it goes online. There is therefore no decision based solely on automated processing that produces legal effects or similarly significant effects within the meaning of Art. 22 GDPR. You can express your point of view at any time (by replying to our email). We store only which kind of sign was found in which field – not the text itself –, in your order and in our operational notifications, for as long as the order or the operational notifications are kept (section 12).

5.8 Buying a domain from us

If you buy a domain at checkout, it is registered in your name. Every domain needs a holder with contact details. That is why we then also ask for first name, last name, address, country and phone number.

Legal basis: contract (Art. 6(1)(b) GDPR) – without these details, no domain can be registered in your name.

6. Your finished lovepage

7. What remains after deletion

8. You are shown on a lovepage

Someone who knows you personally has created this page privately for you and gave us details and photos for it. That person’s name is on the page. We store and display the page on their behalf. You are not our customer – your rights still apply in full, and you can contact us directly about anything.

8.1 Music on the personal page

If the person who ordered the page has chosen a song, we load the player of the chosen service (Spotify, YouTube or Apple Music) the first time you tap on the page and start the music. In doing so, the service receives technical data such as your IP address and details of your browser; whether and which cookies it sets is decided by the service itself. Before the first tap there is no connection to these services. Providers: Spotify AB (Sweden), Google Ireland Limited (YouTube, Ireland), Apple Distribution International Ltd. (Ireland). The legal basis is our legitimate interest in playing the music requested by the person who ordered the page (Art. 6(1)(f) GDPR).

8.2 Date appointment

If the person who receives the page chooses a date after the “yes”, we store the day, the time and the wish chosen until the end of the page’s online period and send them by email to the person who ordered the page. The legal bases are the performance of our contract with the person who ordered the page (Art. 6(1)(b) GDPR) and our legitimate interest in delivering the answer (Art. 6(1)(f) GDPR). The details are deleted together with the page.

9. Reports, withdrawal, contact

10. Who receives data?

RecipientTaskLocationWhich data
Hetzner Online GmbHServer (on our behalf)Germanyall
AC PM LLC (“Postmark”)Sending the emails (on our behalf)USAemail addresses, content of the emails including the links and the messages from the contact form
Anthropic Ireland, Limited / Anthropic PBCLanguage model for the texts (on our behalf)Ireland / USAdetails as described in section 5.4, without your names
Paddle.com Market LimitedSale and payment (independent controller)United Kingdomemail address, order number, price
Openprovider (Hosting Concepts B.V.)Registrar for a domain you buy from usNetherlandsname, address, phone number, email address, domain name, order number – only if you buy a domain
Registry for your domain ending, ICANN, escrow serviceRegistration and deposit under ICANN’s rules (independent controllers)depending on the ending, also outside the EU (section 11)registration data of the domain: name, address, phone number, email address, domain name – only if you buy a domain
IONOS SEDomain lovepages.app (on our behalf)Germanyregistration data of the domain, no customer data
Google Ireland Limited (Google Workspace)our mailbox hello@ with the operational notifications (on our behalf)Ireland / USAmessages to us, operational notifications
Meta Platforms Ireland Limitedmeasuring our advertising (joint responsibility, only with your consent, section 4.1)Ireland / USAvia the pixel: identifiers, IP address, browser data, events (page view, occasion viewed, occasion chosen, preview ready, on to checkout, payment, domain searched without the search term, purchase), at the purchase the email address as a checksum; after a purchase from our server: amount, time, product identifier (“page” or “domain”), IP address, and email address and country as a checksum. For matching and measurement reports Meta is our processor
Spotify ABMusic player on a lovepage, if a song from Spotify is chosen (independent controller, section 8.1)SwedenIP address, browser data – only from the first tap on the page
Google Ireland Limited (YouTube)Player on a lovepage, if a song from YouTube is chosen (independent controller, section 8.1)Ireland / USAIP address, browser data – only from the first tap on the page
Apple Distribution International Ltd.Music player on a lovepage, if a song from Apple Music is chosen (independent controller, section 8.1)Ireland / USAIP address, browser data – only from the first tap on the page
Internet Security Research Group (“Let’s Encrypt”), alternatively ZeroSSL GmbHCertificate for your own domain (independent controllers)USA / Austriaonly the domain name, only if you connect your own domain

We send the operating status of our server (only type and figures, for example “disk 91 %”, no customer data) by iMessage or SMS, via Apple or the mobile network, to the operators’ phone numbers.

There are no other recipients. We do not sell data. Authorities receive data only if we are legally obliged to provide it; if we suspect serious crimes, we inform the police.

11. Transfers to countries outside the EU

For people in Switzerland: we ourselves process data in Austria; the recipient countries are Germany, Ireland, Austria, the USA and the United Kingdom; if you buy a domain, also the Netherlands and the country of the registry for your domain ending; if a music player loads on a lovepage, also Sweden and the USA.

12. Retention periods at a glance

WhatHow long
Text entries in your browser’s storage (only on your device)until your draft has been created or you have bought, at the latest until you close the tab
Unpaid draft with photos and preview texts7 days after the last change, no later than 8 days after it (while purchases are not yet possible on our site: 1 day, no later than 2 days after it)
Draft with the payment window opened, without payment receivedas above, but 4 days after the payment window was opened at the earliest
Counter totals for stepsdaily totals without details about you: 12 months. Ad ID on the draft or the order: as long as the draft or the order is kept
Finished page, photos, details, email address30 days after the end of the online period purchased (3, 6 or 12 months; offline, but can still be extended) or until you delete it
Day, time and wish chosen on a date page (section 8.2)as for the page
Domain name of your connected own domainas for the page (the public certificate logs do not delete anything)
Name, address, phone number for a purchased domain (with us)until the domain is registered or it is clear that it will not be registered; for a check by hand, 30 days after payment
Record of a purchased domain (domain name, email address, language, country, dates of registration, extension and expiry, process number at the registrar, proof of consent)90 days after the domain expires
Country of your billing address (reported by Paddle)30 days
Page removed by the person shown or reported as “I am shown”offline immediately, deleted after 7 days
Page after a full refund or chargebackdeleted immediately (the record of a purchased domain stays as above)
Notification from our payment service about a refund or chargeback for which we find no order (transaction number, amount, currency)90 days
Sent emails on our server30 days
Emails at Postmark45 days (provider’s statement)
Details at Anthropic (including from previews without purchase)up to 30 days (provider’s statement)
Backups (on the server and any encrypted copy in Austria)30 days
Access log with IP address14 days
IP address in the protection against mass requests10 minutes, in memory only
Record of purchase and consents after deletion3 years
Reportscontent 12 months after the case is closed, the rest 3 years; if never closed, 18 months after receipt at the latest
Withdrawals3 years
Messages from the contact form (on our server)12 months after receipt
Emails to us (in our mailbox)12 months after the matter is closed; data protection requests 3 years
Operational notifications90 days
Your choice in the notice window for ad measurement (only in your browser, only if the window appears)until you change it or clear your browser storage; if the notice text changes, we ask again
Cookie _fbp (set by Meta, only with consent)according to Meta’s rules; on withdrawal we delete it in your browser
Cookie _fbc (click identifier, set by us only with consent)90 days; on withdrawal we delete it immediately
Browser storage entries lastExternalReferrer, lastExternalReferrerTime, multiFbc (created by Meta, only with consent)according to Meta’s rules; on withdrawal we delete them in your browser
Details for the purchase report to Meta (with your order), including your IP addressuntil the report succeeds (usually seconds after payment), if it fails 7 days at most; time and version of your consent with the note until your order is deleted
Data at Metaaccording to Meta’s rules (Meta’s privacy policy)

13. Your rights

With regard to us, you have the right to

Write to us at hello@lovepages.app. We reply within one month at the latest. We only ask for ID if we have reasonable doubts about who you are. As a buyer, you can do a lot directly via your manage link (edit, delete); as the person shown, via “Remove this page”.

Complaint: You can lodge a complaint with a data protection authority, in particular where you live. The authority responsible for us is the Austrian Data Protection Authority (Österreichische Datenschutzbehörde), Barichgasse 40-42, 1030 Wien, phone +43 1 52 152-0, dsb@dsb.gv.at, https://www.dsb.gv.at

14. Cookies and similar technologies

We do not set any cookies on lovepages.app ourselves – except where you consent to ad measurement: then we store Meta’s click identifier as the cookie _fbc, and the Meta Pixel sets the cookie _fbp (section 4.1). This happens only with your consent (Section 165(3) TKG 2021); without it, neither cookie is created. The Meta Pixel also creates the entries lastExternalReferrer, lastExternalReferrerTime and multiFbc in the browser storage (localStorage); they come from Meta, Meta decides their purpose, and we delete them on withdrawal (section 4.1). They too are created only with your consent.

If the notice window for ad measurement appears (section 4.1), your browser also remembers your answer (“yes” or “no”), the version of the notice text and the time – without any identifier. This only serves so that we do not ask you again at every visit and can prove your consent; it stays on your device until you change your choice or clear your browser storage.

We use your browser’s storage in two places only, and the two are connected. First: if you enter a name on the start page and click “Continue”, your browser remembers that name, the template you chose and – if you picked one – the form of address, so that the order page already knows them and you do not have to type them again. Second: while you fill in the order form, your browser remembers your text entries (type of page, form of address, tone, language, names, your answers, the date) and the step you are at. In both cases we use the browser’s session storage (sessionStorage), which only applies to this one tab. That way your entries are not lost if the page reloads – for example in the browser inside an app such as Instagram. On the start page, nothing is stored until you click “Continue”. Photos, checkboxes, your order’s code and your manage key never go into this storage. The data stays on your device; it only reaches us when you submit the form yourself, and it never reaches anyone else. The storage is cleared as soon as your draft has been created or you have bought; if you close the tab before that, your browser deletes it. This storage is strictly necessary for us to provide the order form you requested; it does not require consent (Section 165(3) of the Austrian Telecommunications Act 2021 (TKG 2021)).

Your private manage key is only in the part of the address after the # character; your browser does not transmit this part to servers.

Paddle’s payment window is only loaded when you press the order button. Paddle then sets a technically necessary cookie to protect against automated access and loads its own auxiliary services in its window. This is necessary to process the payment you requested (Section 165(3) TKG 2021). Details are in Paddle’s privacy policy.

If the music player loads on a lovepage (section 8.1), the service concerned may set its own cookies in its window and store data in your browser. We have no influence over this; details are in the service’s privacy policy.

15. Security

Encrypted transmission on all pages · servers in Germany · addresses that cannot be guessed · managing only with a secret key · photos without location data · daily backup with verification, off-site copies only encrypted · access to the data only for a few named people.

16. Do you have to give us data?

Without the details for the page, the photos and an email address, we cannot create a lovepage or send you the link. For a domain that you buy from us, we also need your name, address and phone number. Everything else is voluntary.

17. Changes

We update this notice when the shop or the legal situation changes. The version shown here applies.